Interest in Samsung smartphones declined even before sales were suspended in Russia

As of March 5, the products of the South Korean company Samsung Electronics stopped being delivered to Russia. The most popular company products in our market were Galaxy family smartphones. But as it turns out, in recent days, Asia’s flagship in terms of demand (as well as price) in Vladivostok has fallen significantly behind its main competitor – the American company Apple. Demand for smartphones from the Chinese brand Xiaomi is also declining.

Samsung smartphones today are represented by 478 offers in the “Phones” section of the website This is slightly higher than in mid-February, before the start of events in Ukraine. The culmination of the offers was recorded by the company’s analysts on February 25, the day after the announcement of the special company. There were 526 ads available then. But on average for a month, since the beginning of February, the number of smartphone offers from the Samsung family has decreased by 18%.

About the same image is with another popular brand – Xiaomi, interest in it is slightly lower. Throughout the month, the number of bids gradually decreased from 508 in early February to 490 in early March. The overall reduction in interest was 4%. Interestingly, other Chinese brands can not boast of caution. Although the increase in demand for Xiaomi in the light of recent events, obviously, has affected the views of Honor and Huawei smartphones – they have increased by 15-20% last week.

“The three main brands in the Phones section are Apple, Samsung and Xiaomi”, explain the analysts of – All other brands are monitored three times less often. Interest in Samsung skyrocketed on the same day that the news broke about the cessation of Apple sales in Russia. From March 2, they have started to be interested in them twice as often. Now the demand is decreasing. Those who had the opportunity to buy a phone did so without waiting for the news about the end of the discounts. Xiaomi is more interesting – the demand for them is not lower than Samsung. There were two sharp peaks in demand – this is on February 25, when the crisis was just beginning, and then on March 2, when Apple was “banned”.

It is true that, regardless of demand, prices for phones are still rising, Samsung is no exception here. Cheap models have risen in price more than anything. For example, the Galaxy A02 in early February cost an average of 9,260 rubles and in early March – already 11,560 rubles. Last week, the price increased by almost 2 thousand rubles.

Another relatively economical model, the A12, from 13.7 thousand rubles in early February rose to 16.6 thousand rubles in early March. The price rose a little more than 21%, while it also added more than two thousand rubles last week. In demand statistics, this is Samsung’s most popular model – about 100 people took an interest in it in a month. Other smartphones have an average demand of 40-50 views.

The top model Samsung Galaxy S21 has increased in price from 1 to 19%, depending on the “filling”. Thus, the most expensive Ultra 5G from 89,906 rubles in early February rose to 91,971 rubles in early March. Last week, the average price increased by 1000 rubles. The S21 5G variant, in turn, cost an average of 59,549 rubles a month ago and its current cost is already 75,646 rubles, which is a 27% increase. Last week, the phone rose in price by 12 thousand rubles at a time, or 19% compared to the previous week. And the “intermediate” version, Galaxy S21 + 5G, cost an average of 72,127 rubles a month ago and now – 79,299 rubles, adding 10%. More than 5,000 rubles increase in price also appeared last week.

On average, Samsung Galaxy phones rose in price by about 15% in February. And last week, growth was about 10%. In general, retailers confirm this information – according to them, from how much prices to suppliers have increased, they have increased by the same amount in retail.

Xiaomi has almost similar numbers: overall price increase just over 18% in one month and increase of 12% in the last week. Moreover, the structure of the increase here did not depend on the price of the model itself. For example, the budget Xiaomi Redmi 9A cost an average of 8419 rubles in early February and 9286 rubles in early March, ie the price increased by 10%. It is worth noting that the cost of this smartphone in mid-February fell to 7.8 thousand rubles and after 25 went up.

The most popular model, the Redmi 9C, added 20% to the cost in one month – from 10,202 rubles to 12,259 rubles. Here, there was no drop in price in mid-February and last week the phone rose in price by 14%, or an average of 1,500 rubles.

The most expensive smartphone in the series is the Xiaomi 11 Lite 5G NE. Its cost at the beginning of last month was 30,328 rubles. Then, in mid-February, it fell to 28,732 rubles, then the smartphone began to rise again in price and on March 4, the price had already risen to 35,402 rubles. The cost increase for the month was 17%, but last week the increase was the smallest among the “neighbors” – 6%, or 2100 rubles.

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