Kazan restaurants rewrite menus and price tags

Seafood, Italian cheeses and imported alcohol on the “leg”. Will local farmers save?

“We are already thinking of reducing the menu by 20 percent to make the customer less angry,” say Kazan restaurants. Foreign delicacies are almost impossible to obtain. Literally everything has grown – fish, meat, vegetables, cereals, flour. For example, the wholesale price of sugar has reached 85 rubles per kilogram and high-quality salmon has risen in price by 500 rubles in a few weeks. About the products that the public catering should completely abandon and how the events in Ukraine have already affected the occupation of coffee – in the material “BUSINESS Online”.


The acute problem of rising food prices has been felt by narrow-minded companies working in foreign products.
Photo: BUSINESS Online

Food inflation and lack of food hit public catering: restaurants raise prices by 10-15%

Kazan cafes and restaurants are buying groceries for about 30% more than last week – and that seems to be just the beginning. The cost of both imported products, which have become more difficult to obtain, and production of Russia and Tatarstan has increased. Suppliers are sending letters and notifications about the upcoming increase. Some places have stopped completely – there are almost no treatments left like alcohol elite or Italian flour.

The problems were particularly acute for narrow-minded companies working on foreign products. According to the restaurant Raisa Valeeva (“Georgian Stories”, “Dadiani”, Tutto), the Italian cuisine BOCO feels the impact of the sanctions. Italian flour had to be replaced with Russian. There are difficulties with imported sausages, cheeses and sweets. Alcohol and wines have risen in price by up to 20%. According to the restaurant, soon the facilities will not have the places that guests are used to. For example, the wines of Chile and Italy. There are no such problems with cheese yet, Valeev is sure. Russian manufacturers, including Kazan, have already learned how to build it using similar technologies. “There will be something similar to Italy, but this taste will probably not be,” says the expert. Restaurants with Caucasian, Uzbek and Tatar cuisine are in a better position so far. Now there is serious work of the chefs and the shopping department to keep the prices on the menu.

Those who specialize in seafood cuisine also have problems. Fish and other delicacies were shipped from Sri Lanka and the Sea of ​​Japan, says co-owner of Romaine Meat and Romaine Fish Olga Blinova. It notes the increase in the cost of imported seafood from suppliers. The jump is 35% or more. Salmon originally cost 1.3 thousand rubles per kilogram, now – 1.8 thousand rubles. Shrimp was 850 rubles and now – 1,150 rubles, adds details Valeev. Price jumps were particularly visible in the first week of March. Future orders are currently at a dead end.

Problems for those who specialize in seafood
Problems for those who specialize in seafood
Photo: BUSINESS Online

“While the goods are in stock, but we do not know how long the stock of products will last. At our bar the suppliers have already notified that they are sending what they have. This applies to both imported draft beer and imported strong alcohol. With Russian wines, the situation is generally incomprehensible: it seems I do not want to say! The producers say that there is wine. But the containers and cork are imports, and located at the border, they do not even have anything to spill. We rely on everything, there is a kind of complexity in each position “, notes Blinova. – If alcoholic products are no longer supplied, this is a significant loss for the facility. “Maybe in the future we should allow people to bring their own or introduce cork fees.”

However, the prices of local products have risen significantly. The founder of the Kazan network “Pete and Paul” agrees with this assessment. Roman Machlin. Market prices for the main types of raw materials – beef and chicken – increased by 15-20%. Sugar has risen in price – in bulk up to 85 rubles per kilogram, as well as flour. “This can only affect retail prices, because product margins are low. We will review the prices and hold back somewhere, so as not to lose demand. “We depend on suppliers, not to mention imported goods like coffee,” Makhlin said. So the canteen section will also check the price tags not today, tomorrow.

Restaurants, like ordinary mortals sweeping away sugar and salt from shelves, are also partly responsible for the sudden shortage. “Because of the excitement, they started buying, the warehouses started to empty. “And suppliers have no choice but to raise prices,” said one BUSINESS Online interlocutor.

The network of national fast food
The national fast food chain “Tyubetei” has already increased the cost of its combination sets by 10-15%
Photo: BUSINESS Online

“It is impossible for prices to rise sharply now. “Society is already in such a state of shock.”

Nobody wants to raise prices, but where to go? The national fast food chain Tyubetei has already increased the price of its combination sets by 10-15%. “We did not fully reflect the increase in purchase prices in the price for the customer. “The prices of raw materials have increased significantly more for us”, said the co-owner of the network to BUSINESS Online. Ruslan Gilmutdinov. They are forced to revise costs not only because of rising prices: suppliers are changing shipping terms. Many have significantly reduced delays or changed to prepaid.

The sections of Ultrafresh are called the most sensitive to changes in the market situation in “Tyubetei” – fresh vegetables, greens (up to 30%). coffee (plus 200 rubles per kilo), packaging (plus 10%). There is also an increase in meat, chicken, flour and sugar. One of the largest dairy producers in Tatarstan has sent letters to restaurants asking for a price increase of up to 25% from March 25. The reasons are the increase in the cost of working capital by 200%, the increase in the price of spare parts for equipment by 40%, the packaging has increased by 45-50%, the components have increased by 30-50%, the logistics has increased by 10%, writes the manufacturer. What is left to do? “We are doing everything possible to curb inflation as much as possible, despite the difficulty of forecasting and the refusal of suppliers to set current prices,” says Gilmutdinov.

“Suppliers are out of the chain!”: Kazan restaurants rewrite prices by 15-20%

In the chains “Romaine Meat” and “Romaine Fish” the prices have changed immediately from the first deliveries to high prices, since last week. According to Blinova, they did it only to offset the cost of a dish. “There has been an increase of an average of 15 percent, if we take the total price of the dish,” he notes.

Daily price monitoring is now the main headache of the facilities, says the chairman of the board of the Association of Restaurants of the Republic of Tatarstan and co-founder of the family restaurant Skazka and Cuba Libre Mikhail Sharipov. Raising prices is the last resort, he said. First of all, they will consider which local products can still be applied. If suppliers continue to raise prices further dramatically, some products will be abandoned altogether. “Where growth turns out to be smooth, we will raise prices smoothly and carefully, recalculating costs many times over,” he added.

“It is impossible for prices to rise sharply now. Society is in such a state of shock. Many businesses fail. If during the pandemic there were at least some areas of development, such as e-commerce or information technology, now there are no winners. Raising prices just like when people’s incomes have not risen is the last resort. “We have to optimize the work and, of course, not at the expense of quality,” says Sharipov.

The icing on the cake is the situation with the attendance of the players.  The Restaurant Association is declining
The icing on the cake is the situation with the attendance of the players. The restaurant link is falling
Photo: BUSINESS Online

For public catering, it’s time for a “big run” in the search for new suppliers. A similar picture was in 2014, when shrimp appeared from the “Belarusian Sea”, which does not exist, notes the owner of Bazzar, Messa / Eres and Pokeshnaya. Donat Mukhametshin. The same trout farms exist in neighboring Mari El and Tatarstan, and the main food base is still Russian. “There will be something to eat. But there will be a small gap when there are shortcuts in the menu. “We are already thinking of reducing the menu by 20 percent, because suppliers are not sending many products yet and to reduce customer anger,” he says.

And finally, the situation with the arrival of the facilities looks like a cherry on the cake. The association of restaurants has dropped. And this is understandable: in such an atmosphere, many simply cancel some holidays, events, plans. In addition, now is the low tourist season and what will happen to tourists next is also unclear. When the economy is covered by a wave of cuts in the labor market, attendance at catering will be further reduced, market participants fear. Coffees with a check above average will be the first to suffer from this condition. The high section is more stable (the high end audience is less sensitive to shocks in the wallet). Small cafes, canteens and fast food are also less risky: it’s even harder to cancel lunches and snacks than going to a restaurant.

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