Photo from the personal archive of the material heroine
“We do not ask the right questions, we do not get the right information, we waste our time with the wrong people and we stop being interested, curious and have goals in life.” –shares his thoughts team management partner Tatiana Daleed. Especially for Myfin.by Tatiana chose 5 books that will teach you how to get your way in every conversation with a client, boss or even your relatives.
– I like to read! If the book “comes in”, then I look for any opportunity to read and read. With e-books, unfortunately, he made no friends. And now, by the way, one of the choices for gifts to friends from me is a book. I will tell you about my top 5 books that I would recommend you read.
1. Frank Sesno “How to know everything you need to know by asking the right questions”
In one of the workouts I learned that we stop moving because we do not ask questions. And we practically stop doing it, starting from … 19 years. More specifically, we ask the wrong questions without delving into the subject. Therefore, we do not receive valuable information, which can be the source of our personal growth, business growth, relationships, etc.
The book teaches how to ask questions to get the right answers. The ability to structure questions and present them correctly can be beneficial in all areas of life. The book is full of examples and moving stories about how questions, not answers, change our world.
Rob Fitzpatrick “Ask Mom”
This book is also about questions. This time we are talking about specific questions for customers: future, present and even past. This questioning technique is recommended when conducting interviews at CastDev in order to get the most complete feedback on a product or service and to understand if it is necessary to get involved in this or that story at all.
For a better understanding, I will quote an excerpt from the book’s commentary, given by Steve Blank, the startup movement guru: “Whether you receive really important information depends on the questions you ask. By the way, the most popular question is “Do you like our idea or product?” – it’s wrong. It is like asking your mother if she likes your idea: she loves you and will praise you anyway, without wanting to upset you. 99% of customers do the same.
3. Ayn Rand Atlas shrugged
Atlas Shrugged has long been a classic of business literature and combines fantasy and realism, utopia and dystopia. It is about the importance of developing your mind, being interested, being curious and having goals in life.
Ayn Rand talks about strong people who are not afraid to act against the whole world because they believe in themselves. Not to mention that the book is easy to read, but leaves a pleasant aftertaste.
For me, this is a book about business, more specifically about business life. Reading the book, it was as if I was living the life of the protagonist, and it may not be modest enough, but I found parallels with myself. Go ahead, whatever happens, do not betray yourself and others and you will be rewarded! This is what inspires me and what I still believe in.
4. Mark Goulston “How to talk to golales”
Yes, sometimes you have to do that too! But I read the book because I was interested in the title. As a result, I received clear instructions on how not to spend too much energy on destructive discussions and how not to become the other side in a dialogue when you are considered an asshole).
The book contains quite good tricks by the author on how to “pass on to people”, how to present his opinion and arguments, on the need not to “trigger” such a model of behavior. And also about the fact that you do not have to classify every person who is unpleasant to you as “idiots” – maybe it is just a temporary blur or living conditions.
5. Roger Dooley “Neuromarketing. How to influence the consumer subconscious
A book for complex but simple language. We can say that this is a collection of recipes for improving business efficiency. There are no ready-made solutions on the pages, but they give food for thought and recommendations. Many specific examples suitable to test your own hypotheses here and now in practice. In this book, marketers, salespeople and company executives will learn useful things about themselves.
If you understand how your customers’ minds work, you can get much better results with less time and effort. The book explains how to tailor neuroscience and behavioral research to marketing goals and understand patterns in consumer decision making.
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