It is no secret that in recent years the flow of tourists in the Murmansk region has shown steady growth. Despite the coronavirus pandemic, at least 485,000 people came to the same Kola Peninsula in 2021, 50,000 more than in 2019. This trend is also seen in the capital, when the region begins to support itself. Thus, the company “Tourism.RF” has already signed an agreement for the development of tourism infrastructure with 6 regions of Russia, including the Murmansk region. This means that special federal programs of the department will help the Murmansk region to actively increase the flow of tourists, providing the current tourist infrastructure with a large number of customers. Hotel, excursion and even restaurant businesses in Murmansk and the region will be able to build on good prospects, which will undoubtedly attract new staff to the industry. The pessimism of the past years is gradually becoming a thing of the past.
It is clear that the work of the regional authorities did not set the ultimate goal of seeking the support of federal services, an important task was to attract private investment in an entire galaxy of development projects in the Murmansk region. One of the successes of this strategy is the imminent beginning of a complete renovation of the Kola Peninsula, popular with tourists, in the area around the Rybachy and Sredny Peninsulas.
The unique natural landscape has attracted 30 billion rubles of private investment to create a modern tourist complex, which will completely change the current depressing picture, which can only be portrayed in a post-apocalyptic novel. On the Kola Peninsula today it is difficult to reach tourist areas, there are no normal roads, there is no control of the environmental situation, there is uncontrolled fishing and cultural heritage sites are being destroyed. Everywhere, mountains of garbage grow over the years, all the beauty of nature is lost in them. The new project will help build a modern infrastructure, clean and improve the area, create high-quality roads, employ at least 1,500 people and many of today’s drivers, who so far transport tourists to the rocky shores only by jeep, will discover new opportunities for themselves. It is important to note that the tourist complex “Valla Tunturi” does not involve the placement of any objects in the areas of the unique natural park Rybachy and Severny: only cleaning and improving the condition of the flora and fauna.
Forbes magazine compares our future travel site to the already proven Sochi Rosa Khutor, which, like similar projects in Kamchatka, Crimea and other parts of Russia, has allowed thousands of locals to find paid work and regional authorities to receive more revenue. and direct it to the implementation of socially important programs. It is particularly important that these projects invest a lot of money in maintaining the ecological balance in the area of their presence, as evidenced by the examples from the Krasnodar and Kamchatka regions.
As usual, the Valla Tunturi project also has rivals demanding that it be stopped. Some activists, who hide behind their cooperation with some official Murmansk public bodies, fear that such tourist sites will negatively affect the nature of our region – unique natural objects and cultural monuments will be destroyed. They are really worried. Let us activate logic and common sense: after all, it is the nature of our Kola Peninsula that attracts hundreds of thousands of tourists to us, they are natural landscapes that attract investors who can invest billions of rubles in the development of the Murmansk region.
A unique place on the map of Russia – the Kola Peninsula – is finally not only appreciated, but its beauties will allow many residents of our region to find a good, stable job, to create their own business based on the opportunities of the project. What would be the point of investing so much money in a physical object to destroy it right away? No one. The task is for the Kola Peninsula, on the other hand, to flourish, to become for many decades the Mecca of arctic tourism that is gaining popularity around the world.
Text by Irina Panina