The program and forum “Best ESG Projects in Russia” awarded Avito the victory in the category “Responsible consumption and production”. The company’s ESG initiatives, implemented together with the users of the platform, were recognized for their great contribution to the preservation of natural resources and the environment. The award stressed the importance of Avito’s work in achieving the goals of sustainable development.
Avito is one of the largest Russian IT companies and the most massive trading platform in Russia, which is used by 80 million people annually and 7 transactions are made on the platform every second. In May of this year, the company recorded a record 100 million listings between private sellers and companies. The social mission of any company of this size is to steer the entire market and society towards sustainable development, and Avito is well aware of this.
Avito’s concern for the environment and sensible consumption
Avito has been running a sustainable consumption development program for several years. In 2020 alone, thanks to the platform’s users, 18 million tonnes of greenhouse gases emitted during the production of new products were avoided. It takes 2.5 hectares of forest to absorb 1 ton of coal, so users have saved about 12 hectares of forest – 30% more than all of Karelia’s forests. In addition, thanks to sharing and smart consumption, users have been able to save the amount of industrial materials used in the production of goods, comparable to 23 new landfills.
“The principles of sustainable development are inherent in Avito DNA. Most of the transactions on our platform reduce the production of new products and contribute to the reduction of the environmental footprint. This is the contribution of our users to the preservation of the environment. By choosing Avito, they also choose a sensible approach to consumption. And this is especially important for young people. The younger generation clearly understands that they want to live in an ecologically clean world. Children want to pollute the planet as little as possible. The choice of a company for them depends to a large extent on the possibility of its positive impact on the environment. These types of audiences are attracted to brands that help them be part of that goal. Therefore, the very beginning of Avito’s business model leads us with confidence in the direction of sustainable development “.– comments the commercial director of the company Igor Makarov.
Avito seeks to create a culture of environmental sustainability among users, so it supports their conservation initiatives. Everyone can give a second life to their things by selling or giving away them for free to Avito. Now this can be done through the free export of things to charities, processing or resale with the help of company associates. For three months, 15,000 people have already used this option.
“The idea of creating an ESG direction in Avito belongs to marketing. Thanks to the in-house entrepreneurship program launched at Avito, foresighters created a product team that was able to turn marketing ideas into reality. Not only did we create a useful product for our users, but we also motivated Avito’s employees to come together to implement such projects.
When creating such projects, it is important to anticipate what will be really relevant in the near future and to match the time and challenges. As a result, we conduct extensive research, analysis, collect regular feedback, and listen to our users. Thanks to this, we started a project that, in the long run, can influence people’s perceptions and change the world for the better. Let’s start the user’s environmental contribution to Avito, but we believe it will become part of a person’s daily habit – whether it is a separate waste collection, a choice of environmentally friendly products or a careful handling of water or electricity. And the habit of conscious behavior through Avito sooner or later transforms into a habit of awareness forever.
“Of course, we do not intend to stop at projects that have already started – we are only at the beginning of this journey and we will continue to invest in ESG.”– shares Vasily Leksin, Chief Product Officer for ESG at Avito.
Another important direction of Avito in the field of social responsibility is the help of people and institutions. Charities have been supported on the platform for more than a year and 80,000 people have already received a special degree for good deeds. Avito, for its part, also invests in charity: from every paid advertisement, the company transfers funds to charities.
In May 2022, Avito, as one of the leaders in the development of cybersecurity algorithms, and LizaAlert agreed to work together, in which they combined their efforts to prevent and educate the population of the country in the field of online and offline security.
Avito also helps with postings during search and organizational work. Thanks to the Avito Real Estate industry, the company assists volunteers in finding temporary housing and provides the opportunity to provide assistance with basic products: buy fully equipped or invest part of the amount. Avito Real Estate also places volunteers looking for free in apartments and houses that are rented daily through the platform throughout Russia.