The Sinsay store is back in the Park House mall
In Samara due to the political situation some well-known brands are still closed. Remember that in March of this year, Zara, H&M, Pull & Bear, Oysho, Bershka, Stradivarius and Massimo Dutti temporarily left the regional capital. However, the local malls did not wait and started looking for local brands that want to grow in the Samara region.
One of these malls in Samara became the Park House. The representatives of the shopping center are looking for local manufacturers that can be sought after in their area. We spoke with the director of the Park House Mall, Ilya Baranov, who told us more about what awaits the people of Samara.
This is an import substitution. Local names will appear in free or open trading positions. This will not only improve the economy of the area, but will also help give the people of Samara a wider choice of shops.
According to the senator, Import substitution is not only modern technologies, but also the search for alternatives. This is exactly what the Samara Mall does.
Currently four brands suspended their operations in a large store. One of them is Sinsay, which returned to the market a few weeks ago. To retain the remaining stores, management has stepped up negotiations with players who continue to operate in Russia.
Except, The administration is engaged in attracting Russian brands and designers to work. Note that this direction for the representatives of the mall is not new.
So negotiations on commercial real estate The last two years, after many waves of pandemics and restrictions on the operation of shopping malls, have had a very significant impact on the growth rate of retailers and their revenue, now this has been replaced by a high degree of uncertainty in the future for many players. This greatly affects the conduct of the negotiations. According to Ilya Baranov, the administration believes in the future and continues to renovate the mall.
Will local brands be motivated? The person in charge of “Park House” replied that, for example, the cost of rent depends on many factors. It can not be said equal for all. The key factors are location, footprint, product category, revenue volumes and more.
We also visited the mall and make sure that the trading positions are not empty. Among the shops you can find local brands of lingerie, lingerie and handbags and much more. It is important to note that the fast food KFC continues to operate at Park House, which has become a replacement for the closed McDonald’s for many. Visitors, by the way, visually did not become fewer. Samarani enjoy walking around the mall for shopping.
At the same time, the Samaritans are still waiting opening your favorite shops and restaurants. Earlier we wrote about when McDonald’s will open in the capital of the region and under what brand. It became known that on May 19, an American company sold its Russian business to the legal partner Alexander Govor. One of the former employees is sure that the restaurant will not be worse than a foreign restaurant.