As he said head of Rostourism Zarina DoguzovaToday, tourism authorities face two major challenges. First, to ensure the viability of the industry. And secondly, to create as many opportunities as possible for comfortable, affordable and safe holidays for Russian citizens.
The following figure eloquently speaks of the state’s attention to the tourist destination: budget support for industry has increased 10 times, to 70 billion rubles in the last three years.
More modern hotels
At this stage, one of the main tasks is to increase the stock of hotel rooms in the tourist areas of the country. It is very important that the supply of accommodation meets the growing demand every year. And here, in the last year, a series of life-changing decisions were made, without exaggeration. These are preferential loans of 5% (much lower than the basic interest rate!) For the construction of hotels, the zeroing of VAT for them, which will come into force on July 1, 2022, the program for the creation of prefabricated modular hotels (which will allow to put into operation 2,500 hotel rooms this year alone).
At the same time, Rostourism supports the renewal of infrastructure in holiday cities
Of the new measures, perhaps the most popular in the world are the tourist cashback program and children’s cashback (vouchers for summer camps). More than 4 million people used the former in three years. The next stage will begin in the second half of the year. According to the second, more than 800 thousand tickets were sold in two years.
This success is in danger of repeating the domestic tourist charter program, which began to develop in the second half of last year. Its essence lies in the fact that the state issues a subsidy that allows tour operators to subsidize half the cost of chartering aircraft to popular tourist destinations. Today, a number of about 20 such combined destinations have already been created, including Baikal, Kazan, Caucasus, Kaliningrad, Far East, Kuzbass, Tyumen.
This year, the State Duma will have to pass a new law regulating tourism activities. As Zarina Doguzova noted, the bill was prepared with the participation of companies and regions. It will lay the foundations for the territorial development of tourism as an important sector of the economy, will completely review the system of financial guarantees for tour operators and will change the approach to regulating the quality of services.
Zarina Doguzova: National itineraries are trips with “quality marking”
– Rostourism has developed criteria for national tourist routes. Tell me what is this program? Something like a Michelin-starred quality label for the most popular destinations?
– Yes, the idea is that a tourist who chooses national routes should be sure that it is safe, interesting, comfortable and balanced in terms of price-quality. At present, 24 such national routes have been developed.
What do we all pay attention to when planning a trip? First, we try to design the program so that we do not miss anything interesting and see all the brightest sights. Secondly, we are looking for a comfortable hotel, optimal in terms of price-quality. Third, of course, we want to try delicious local cuisine wherever you go – there are gastronomic “hot” everywhere. We pay special attention to all these key points when we look at tourist routes in the council of experts and give them, as you said, a “national” quality label.
We have developed standards for such routes, so that everything is studied to the smallest detail. For example, logistics – an optimal, convenient route is chosen on the route, all the hotels offered for accommodation are classified, that is, this is also a certain sign of the quality of the services provided. And one more important point – the price-quality ratio and the affordable cost of the trip are considered on the route – one of the criteria that we always pay attention to when making the route. The duration of the routes is conveniently chosen – no more than 8 days, they can be arranged in different ways, for example, choose a program only for the weekend.
– Can you tell us more about several routes that are recognized as national?
– I would like to talk to you about the route “The Sovereign Road”. It operates routes between Moscow and St. Petersburg. This is a historic road founded by Peter I. And during the reign of Catherine II, it became the first asphalt road in the country. The route passes through four areas: Moscow, Tver, and Novgorod Leningrad Oblast. There are many historic cities along the way, travel palaces of Catherine II, ancient railway stations, famous literary estates, parks. Historic cities – Tver, Torzhok, Vyshny Volochek, Veliky Novgorod and beautiful scenic nature – Zavidovo, Valdai. The route also has its own gastronomic brands – for example, in the old Torzhok, I advise you to definitely try the Pozharsky cutlets, where they are prepared according to historical recipes. According to legend, even the Russian emperors visited Torzhok especially for the sake of this dish.
Developing new routes, we want to discover areas in a new way, many of which have nothing to do with tourism for most. For example, we have a national route in the Orenburg and Chelyabinsk regions, there is a route dedicated to the 300th anniversary of Kuzbass. It has a brilliant nationality – the mountain Shors and their traditions, unique archeology, Siberian cuisine and very beautiful nature of the mountain Shoria, and the Sheregesh ski resort in Kuzbass is already known throughout the country.
Where modular hotels will appear
- Krasnodar Territory – 383
- Karelia – 248
- Primorsky Krai – 243
- Tver region – 232
- Kuzbass – 205
- Crimea – 201
- Buryatia – 199
- Irkutsk Oblast – 180
- Altai – 174
- Tatarstan – 152.
|43.8 thousand rubles is the average price of a trip under the tourist refund program. On average, 8.3 thousand rubles were returned to the cards to buyers.|
“The route is built”: representatives of the tourism industry spoke for themselves
In April 2022, the Komsomolskaya Pravda multimedia group award “The Road is Built” was summarized. In this context, regions, brands, guides, hotels and other representatives of the tourism industry from all over the country presented their projects or routes. Approximately 670 applications for participation in the competition were submitted!
The finalists were chosen by popular vote. And the KP initiative received a huge response from readers – the award pages on the KP.RU website were viewed more than one and a half million times, voted across the country.
The winners were selected by a competent jury among those who, thanks to the popular selection, managed to reach the final. Zarina Doguzova became its president. 47 contestants became the winners of the awards, honorary prizes were awarded at a festive ceremony in Rostourism.